Football and finance have always shared common ground: both require vision, strategy, and the courage to play the long game. Today, we're thrilled to announce that Xapo Bank has become an official partner of Aston Villa Football Club, uniting one of the Premier League's most successful clubs with a pioneering bitcoin and banking app renowned for its best-in-class security.
This collaboration marks a pivotal moment in our growth strategy, extending our reach to Aston Villa's extraordinary global fan base of millions of people whilst strengthening our presence in the UK market.
A partnership built for bitcoin
Aston Villa represents everything we admire: a club on the rise, with deep heritage yet firmly focused on what's next. Their recent resurgence mirrors our own journey from bitcoin's early pioneers to today's fully licensed banking and bitcoin app that make bitcoin accessible to everyone.
Our CEO, Seamus Rocca, said it best, "Aston Villa is ambitious and unafraid to challenge the status quo. This mentality mirrors Xapo Bank's commitment to redefining financial possibilities through Bitcoin. We are playing the long game, building a lasting legacy in the Bitcoin economy."
Bringing bitcoin to the pitch
With Aston Villa's broadcast reach spanning over 253 million viewers worldwide, and the Premier League's audience exceeding that of La Liga and the Bundesliga combined, this partnership positions us to engage a truly global audience at a time of heightened interest in bitcoin.
We understand that bitcoin's promise extends far beyond speculation; it represents a fundamental shift in how people can grow and protect their wealth. Through this partnership, we're bringing that promise to millions of fans who may be discovering bitcoin's potential for the first time.
What's next for bitcoin and banking
As the official partner, Xapo Bank will serve as Aston Villa's official pre-season tour partner for their 2025 tour, which includes matches in the UK, Germany, and the United States. The tour kicks off in the UK on July 16, moves to Germany on July 19, and then proceeds to the United States, beginning with their match against St. Louis City SC on July 30. The partnership extends into the 2025/2026 Premier League season, featuring prominent in-stadium branding on match days, including pitchside LED boards and dugout headrests.
A decade of bitcoin expertise meets Premier League excellence
Since 2013, we've been one of the world's oldest bitcoin custodians, earning our reputation as the 'Fort Knox of bitcoin' through our use of Swiss nuclear bunkers and advanced cryptography. We were among the first institutions globally to be awarded a banking licence in the sector, which we successfully passported to the UK in August 2024.
Today, our members can build, protect, and transact with their bitcoin seamlessly through a fully licensed and regulated framework. We offer interest-bearing bitcoin accounts alongside a comprehensive suite of secure financial products designed for the bitcoin economy.
Designed for bitcoin, built for the future
What sets this partnership apart is our shared commitment to the long term. Whilst others chase short-term gains, we're building infrastructure designed for bitcoin's next decade of growth. Our members enjoy:
Seamless bitcoin and banking services: Send, receive, and hold bitcoin directly through our regulated app
Competitive returns: Earn interest on both bitcoin and USD deposits, with daily payouts
Global access: Use our debit card to spend bitcoin anywhere in the world, with no foreign exchange fees
Institutional security: Benefit from Swiss nuclear bunkers and multi-party computation technology
Investment opportunities: Access to US S&P 500 & NASDAQ stocks, ETFs, and cryptocurrencies
Bitcoin made simple, wealth made real
Football fans understand loyalty, passion, and the importance of supporting something bigger than yourself. These same principles drive our approach to bitcoin and banking. We've simplified what was once complex, making digital wealth as accessible as traditional finance whilst maintaining the highest security standards.
The beautiful game meets beautiful technology. With Aston Villa, we're forging a path that champions security, accessibility, and the enduring promise of bitcoin for generations to come.
Be sure to follow our journey and stay tuned for exciting updates as our partnership evolves.
